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Why Your Brain Is Bad With Money (And What to Do About It)

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Introduction: The Intention-Action Gap Do you ever feel like you should be saving more, but struggle to turn that intention into action? You’re not alone. A survey by Public Agenda found that "three quarters of respondents (75%) believe they should be saving more for retirement." We know what we ought to do—plan for the futur e, invest consistently, avoid emotional decisions—but our behavior often tells a different story. Why is there such a huge gap between our financial intentions and our actions? The answer isn't a lack of information or willpower. It lies in the surprising ways our brains are wired. The following points reveal the hidden psychological forces that sabota ge our financial plans and, most importantly, show how to overcome them.
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